The dude is 23 year old but plays a 17 year old – it’s very believable. He might be familiar to some but for me it was the first time seeing him on screen. Our main protagonist Alex is portrayed by Otto Farrant. Tom’s also the one who wears “the book was better” T-shirt in the final scene of the first season – a show that is able to make fun of itself is a good show in my eyes! Tom is especially funny and adds comic relief to balance out the serious tone. He leaves behind his guardian Jack (Ronke Adekoluejo) and best friends Tom (Brenock O’Connor), who will get into their own trouble along the way. Suddenly he is being recruited by MI6, blackmailed actually and he ends up reluctantly going to Point Blanc – a suspicious school for troubled teenagers. When his uncle suddenly dies in, what is said to be a car accident, Alex gets suspicious. His uncle, an MI6 agent, has been training him all his life but Alex himself isn’t aware of this. There is an element of minimalism to it as well.īasically, Alex Rider is your not-so-typical teenager who lost his parents and has been raised by his uncle. It has that British darkness to it, gloomy cinematography and I’m all here for it! The tone fits the plot, there are some great subtle action sequences and the show doesn’t overdo itself. My only comparison is the 2006 movie that is based on the first book.Īnyway, the movie and the show have completely different vibes! They are in the same area of genres, adventure and action but Alex Rider the show is much more darker. That being said, I’m here to write about the show and not the books. That already adds a level of trust and creates a sense of respect towards the show, even if they made changes. It’s also good that the book series author himself is connected to the project, he is an executive producer on this. I haven’t read the books so I don’t know how well it works as an adaptation but general vibes online have been positive. From a bit of searching I found out that the show doesn’t strictly follow the books but instead creates its own story while staying true to the source material. It has elements of the first and second book, so it borrows from Stormbreaker and Point Blanc. Minor spoilers from the first two episodes.Īlex Rider TV series has an eight episode first season. But now we have turned a new page and have an Amazon Prime series. The show is based on Anthony Horowitz’ popular book series and there’s that 2006 awful movie Stormbreaker. A teenager who was unbeknownst to him trained to be a MI6 spy by his uncle. By keeping a pulse on the conversation, our fans felt heard and seen, making this campaign truly made for the fans.When my vacation officially started mid Sunday afternoon, I decided to spend my first vacation evening with Alex Rider. We sourced fan cams, cursed fan art, and featured characters and dynamics that our fans were buzzing about. We leaned heavily into the platform algorithm by experimenting with carousels of episodic stills and maximizing stories, while also utilizing a variety of fan-focused content. Since our fans are always looking for more intel and action, we tapped into their readiness to engage by creating gamified content and assets that incorporated calls to action. Given the global nature of the show, we made sure to craft relatable, action-packed, and above all, engaging content that catered to all audiences throughout release. We found that book series author Anthony Horowitz and fan-favorite Brenock O’Connor were the most active on our pages, so we focused our efforts on utilizing their reach. Altogether, our coordination for each launch enabled a warm welcome to agents everywhere.Īs our agents began their first mission, we made sure talent welcomed them as well by calling out the cast and creators where possible in post copy to encourage engagement. Geo-targeting played a key role in our global amplification strategy, allowing us to segment our content on Facebook and hone in on specific territories for their respective releases. Our partners returned the favor by sharing content that we created across their own pages as well. By actively sharing and engaging with our partners’ posts, we were able to leverage their reach and drive fans to our own pages. MI6’s reach extends across the globe, with our first mission launching in the U.K., the U.S., India, LATAM, and beyond.Īs we expanded our fanbase, we coordinated largely with Sony, IMDbTV and their global streaming and cable television partners to amplify their premieres through rigorous community management.
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